Monday, January 21, 2008

Marketing Music? Never even crossed my mind...

Via Andrew Durkin,

I wasn't familiar with this guy, but a lot of people are, and it appears he has a lot to say about the state of the music industry. I've got to give it a better read, but one thing that caught my attention was this gem of wisdom:

The music business has always created celebrities. And each celebrity has profited for decades from that fame. Frank Sinatra is dead and he's still profiting. Elvis is still alive and he's certainly still profiting.

The music business has done a poor job of leveraging that celebrity and catching the value it creates. Many businesses now have the power to create their own micro-celebrities. These individuals capture attention and generate trust, two critical elements in growing profits.

So to all of you who are not rock stars yet, you need to try harder. Here's the link.

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